Application of the Break Even Point (BEP) Method for Profit Planning in PT. XYZ’s Umrah Ticket Sales

Abstract

This study aims to analyze the application of the Break Even Point (BEP) method as a profit planning tool at PT. XYZ, a company engaged in the field of umrah and hajj travel services. PT. XYZ faces the problem of unstable umrah ticket sales, which affects employee welfare and the company's profit planning. So far, the profit planning strategy has only been based on previous period experience without a measurable quantitative approach. Therefore, this study seeks to provide a solution through the application of the BEP method to determine the break-even point of sales and identify strategies that can support the achievement of the company's desired profit. This study uses umrah ticket sales data from January to March 2024 as the basis for calculations and projections for April 2024. The analysis was carried out by identifying fixed costs, variable costs, and selling prices per unit of umrah tickets. In addition, BEP calculations were carried out both in sales units and in nominal rupiah. The results of the study show that PT. XYZ needs to sell 1,449 umrah tickets to reach the break-even point, with a nominal value of IDR 19,333,333,333. April's sales projection of 7,079 tickets shows significant profit potential, with total revenue estimated to reach Rp106,892,900,000. This shows that the implementation of the BEP method is very effective in helping companies determine minimum sales targets to remain stable and efficient. This study provides practical contributions to PT. XYZ in profit planning, cost management, and strategic decision making. In addition, the results of this study can be a reference for other companies facing similar challenges in the travel industry. Suggestions for further research are to design more effective marketing strategies, such as product diversification, price optimization, and more aggressive promotions, to maximize company profitability amidst increasingly fierce competition.